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Discrimination - Other Grievances

When selecting content for a new webpage, you can consider the following guidelines:

  • Know your audience: Consider your audience's needs and behaviors, and write from their point of view. You can create buyer personas to help you understand your audience.
  • Define your purpose: Consider the purpose of the content you want to include.
  • Write clearly: Write in a conversational style that's easy to read. Keep your sentences simple and varied, and use active voice.
  • Organize your content: Chunk your content into paragraphs, and cover one topic per paragraph. Put the most important content in the first paragraph.
  • Be concise: Minimize unnecessary words, and write short paragraphs.
  • Consider length: The ideal length of content for a webpage can range from 200 to 1,000 words, depending on the topic and objectives.
  • Include testimonials: Testimonials can help establish trust with your audience.

The content on your website is what sets it apart from other websites and helps you deliver your message to your customers.